THE INTERMEDIATE COURSE – OUTLINE

 

This course is aimed at people who are reasonably confident

writers themselves. All delegates complete a pre-questionnaire

to establish their particular needs.

 

A. Introduction

Good and bad writing: what do we mean

Issues in quality of business writing

Review of pre-questionnaires

 

B. Exercise 1: clarity; copy analysis

 

C. “Business writing” vs writing

Understanding how “business language” is different

The needs of business writing

 

D. Exercise 2: conciseness; reduction; polishing

 

E. How business English has changed

Understanding how and why these changes occur

The context of change; working examples

The “formal-o-meter” and how to use it

 

F. Exercise 3: tone; register; informality

 

G. Correctness and the avoidance of “errors”

Review of the Standard English rulebook, including fallacies

Five myths debunked, twenty usages to avoid

Resolving disputes about correctness

 

H. Exercise 4: levels of correct; dealing with personal peeves

 

I. Subtext: how written communication affects relationships

Key factors in understanding subtext

Role-play exercises to deepen understanding

 

J. Subtexting scenes; identifying strongest factors

 

K. Writing formats: how to choose

Deciding between report, email, letter, proposal etc

What are the core strengths/weaknesses of each format?

 

L. Exercise 5: the difficult staff email

analysis via formality, length, tone, subtext (discussion)

 

M: Exercise 6: the much-anticipated report

structural thinking; length; signposting (discussion)

 

N: The Four Questions You Must Always Answer (R.A.T.S)

and why everyone always starts with Question 4

Contact us:           andrew@betterbusinesswriting.biz         07966 262 551